Toilet Paper Math

One of the most annoying things to shop for is toilet paper.
Not because it's embarrassing.
Not even because of the stupid "bathroom tissue" euphemism.
Nor the inconvenience of carrying the big package through the store and/or home.

It's the math.

One package has 12 rolls of 180 sheets of 2 ply for $3.99.
Another is a 24 roll of 160 sheets of "ultra soft" 2 ply for $4.99.
Still another contains 12 "double" rolls with 240 sheets each, 2 ply for $8.99.
Or 18 rolls with 180 sheets of "quilted ultra soft with extra large sheets" for $4.95, on sale from $5.45.
Then there's the 3 ply super-deluxe-ultra, the 1 ply campground outhouse stuff...
And multiply all this by five or six different brand names.

You need to open up Excel just to figure out the relative value per ply per square.

Why so complicated? Are people's wiping needs really this diverse? Even with a dozen different products, why not standardize things like roll size and sheet dimensions? Why even sell a "single roll" if we now have space-aged "double roll" technology?

I assume the complication is intentional.
When you can't differentiate your commodity very much (at the end of the day, a square is a square is a ply is a ply), confuse the market to make the differences seem more substantial or the pricing less consequential.