A friend recently sent me a link to a contest presented by GasPedal.com (a viral and word-of-mouth marketing resource), where entrants have a chance to win a copy of Guy Kawasaki's new book. Very simply, you get a chance to win for each friend you e-mail about the contest.
Two things came to my mind as I filled out my entry form:
1. I love how they phrase their contest rules/disclaimer. Obviously, there are plenty of ways that someone could mess around, trying to get a gazillion entries. Instead of worrying about a long legalese statement, they simply say:
"Enter as many times as you want, but if you try to somehow rig the system or spam anyone, we'll delete your entries and tell everyone what a loser you are."
I wish more sites (and brands in general) were like this.
2. I'm curious to see if I see much advertising for this book on sites like Facebook or LinkedIn. I've included "Guy Kawaski" as an interest or favourite author, book, etc. or various profiles I've created. Seems like a perfect place to target me. Pretty easy to set up, too.
Any established brand, but especially a personality like Guy with a loyal fan base, should be taking advantage of the great ability marketers now have to target prospects based on interests (and brands) that they've explicitly expressed an interest in. No fancy behavioural targeting algorithms or anything else like that -- just look around for the people who already like you...
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