Coincidence, intentional shenanigans, or an inherent problem with keyword targeting?In the olden days (using print) this has happened to me as a media buyer. One of the first ads I placed was for a natural gas company. The ad ended up on the same page as a story about a house explosion AND another story about a gas leak.
Sure, there needs to be a separation between editorial and advertising interests, but it was still inexcusable that the person doing the page layout didn't notice the inappropriateness of a gas ad for that page.
Is the above example excusable because the ad is served automatically?
Is it the buyer's responsibility to create a set of "do not place my ad beside..." rules and criteria?
D0 digital media publishers have a responsibility to keep an eye on each of the millions of ad impressions they serve?
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