I had a nice "networking evening" with other local marketing folks a couple of weeks ago. Nothing fancy - just a casual gathering of various people who work in the same field. It seems like everybody in this city is "two degrees" from everybody else -- anytime you meet somebody new, chances are you share a mutual friend or business associate -- so it's always nice to combine some of the various circles.
Anyways, something that made the event even better was that everybody attending got a drink ticket and shared some appetizer platters. There was no charge to attend and it wasn't sponsored by anyone, but we still got some goodies.
I didn't ask, but I assume these were provided by the pub where we met. (If I'm wrong, somebody else who was there please let me know). If I'm correct (and let's assume I am for the remainder of this post), it's great to have a pub (or restaurant or any other business for that matter) that understands the value of hosting group functions.
They know that the average person is going to have a least a couple of drinks (alcoholic or otherwise), and that several people in the group are going to order additional food items beyond the appy platters. They also know that most people in the group are going to get a good impression of the place and come back again (paying fully next time).
How many businesses, though, don't get this? They see a large group of customers as a chance to sell a larger-than-normal volume. The last thing on their mind is "Let's automatically give the people in this group a bunch of stuff for free that they would probably pay for anyway."
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