Families

Did you know that the same company that owns the Ferraro Rocher brand also owns Nutella? And Kinder Surprise? And Tic Tacs?

Sure, Nutella makes sense. Hazelnut + chocolate. Gotcha.
Kinder... a bit of a stretch, but okay. Chocolate goodies.
Tic Tacs? Interesting addition to the portfolio.

For a multi-brand company, I wonder if there's really any clear point where affiliations or relationships between the brands should be promoted or not. Is there any benefit to the Ferrero Group to make it clear to consumers that their favourite chocolate-egg-with-a-choking-hazard-in-the-middle comes from the same people as their favourite mint-so-small-that-you-need-to-consume-eight-of-them-every-time?