Here's something kind of cool: Flogos are "clouds" made of miniature soap bubbles and helium than can be shaped into the form of a logo or other shape.
In the right setting, these could be a nice little marketing tactic. They launch from a special bubble-blowing machine every few seconds, so they could create a good "trail" effect, leading interested people to the marketer's location. They can add some nice atmosphere and decoration to a special event or place (Disney plans to launch some at one of their parks). They might even be a really good fit to associate with certain brands in general (a mattress company that compares itself to sleeping on a cloud, perhaps?).
But, this isn't a blog about good ideas.
I can imagine these being misused -- something to add to the "nice idea, but... how does it help us?" pile, along with most of the other gimmicks available to marketers.
It's a dumb idea to just pump these out and hope that they help with "awareness" because they stand out from similar tactics like balloons or a banner pulled by a plane. Is anybody really going to buy an extra pair of Nike shoes (or think more positively of them) just because they saw a foam "swoosh" flying through the air?
I'd love to see the company behind Flogos be very particular about which brands, and in which settings and circumstances, they sell to. If they turn into yet another way to put a logo someplace new, they'll end up being completely ignorable and of very limited value to marketers.
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