Thursday, February 7, 2008

How To Ruin an Online Contest

So I tried to enter a contest sponsored by a certain mobile phone company and a certain magazine for small businesses. Chance to win a Blackberry and a magazine subscription. Cool.

Except that they have an incredibly inflexible online entry form.

First, it requires that I put something in the apartment/suite number field.
Second, it requires that I enter the postal code in one particular format.
Third, after fixing both of the above, it gives me the error message " Incorrect captcha value entered. Please try again." I'm still scratching my head about that one.

I'm sure their conversion rate has been terrible for this promotion.

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