Everything's cyclical - it's just the length of the cycle that changes.
Big chain stores and mass-produced products are the norm right now. I don't know if this will ever change.
But I suspect that there is a growing trend of small producers and sellers chipping away at the long-tail of the behemoths. Led largely by the efficiencies that can be experienced at even a small volume online, but also appearing in physical locations, there are a lot of "cottage" companies out there. Why buy the same, generic, everybody-has-one stuff when you could get something of (probably) higher quality that's substantially more unique, interesting, and personal?
It will be interesting to see if this develops into a trend, and if the big guys respond with niche sub-brands of their own.
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