Official

Pet peeve time.

For some reason, I really don't like it when marketers use the phrase "The Official (insert product/service) of (insert season/holiday/occasion/emotion)"

Soft drink companies are particularly bad for this ("The official taste of summer!", "The official drink of Christmas!"). But they're not alone. Some companies even use a variation of this as an ongoing slogan ("The official source of relaxation!" "The official home of saying 'I do'!).

Now Airmiles is doing it:

Stop it. Nobody has granted you this "official" status. Nobody even has the right to grant you this. It's just silly.