Why are banks and credit card companies such annoying marketers?
Not always, of course (some of my favourite clients are in the financial industry), but there seems to be a disproportionate amount of bad marketing coming from them.
I just received a DM piece from American Express informing me that I've "...been selected to apply for a no-annual fee..."
Wow! I've been selected! I get the rare opportunity to apply for a credit card!
Seriously - do they think that any consumer is actually going to receive this and be excited at their good fortune?
It's not even addressed admail, so I'm assuming this is just a mass mailing to my neighbourhood.
Don't pretend that I'm special.
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