Monday, April 27, 2009

Line Ups

It's the end of an in-person experience with a large retail brand: time to pay.

You walk up to the checkout area and have your choice of three or four lines. Which one do you choose? The shortest? The one where customers only have a couple of items each? The one where the customers look to be primarily young-and-busy-and-kind-of-in-a-hurry types?

The easy answer: it doesn't matter, because you'll probably pick the wrong one. All it takes is a scanner to malfunction, a customer to try writing a personal cheque, or any number of other problems.

What I want to know is:
Why don't more retailers have "bank style" line ups?
Everybody gets in a single line and are then called over to the next available clerk.

Does it take up extra floor space to do this? Is it more difficult for the staff? I can see it being a problem at locations where customers are trying to maneuver big carts filled with awkward items (home improvement stores, for example), but most places...?

Unfortunately, the "supermarket style" is far more common.

Anybody have any insight? Do most retailers even think about this and consider "bank style" as an option?

1 comment:

Kimm said...

Never thought about it as a bank style before.

If you worked in retail, you would know that there aren't that many cashiers on at different times of the day cause they are short staff.. err don't have the funds to pay for more..

But then again I'd rather go to a person then use one of those self checkout