Wednesday, January 30, 2008

Micro or Mega

I don't think moderate differences make much, well, difference.

Minor little changes or differences (between people, between competitors, between product versions, or whatever else) are good. They play on the familiar and the safe.

Mega changes or differences are also good. Show what's spectacularly new, unique, or exciting about something.

The variations that fall somewhere in the middle are quite ignorable.

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