I wonder which works better for contests:
Offering a small number of really big prizes
or
Offering a large number of smaller prizes.
Both have their pros and cons, of course. But I'm curious if one type has a strong tendency to perform better (as a marketing tactic) than the other.
Do consumers find big prizes more exciting and therefore more remarkable and worth paying attention to? Or do they immediately think "I don't have much chance of winning that. Why should I bother even thinking about it?" ?
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