I'm automatically skeptical of any product that makes claims to solve a problem that doesn't exist. Or, at least, a problem that's greatly exaggerated.
The worst offenders are those late night infomercials.
ANNCR: "Isn't cutting fruits and vegetables a nightmare?"
FEMALE: [Pushes down on tomato with dull knife, wobbling this way and that, tomato juice squirts everywhere]
ANNCR: "And storing knives can be a real pain"
MALE: [Walks beneath a rack full of sharp knives, scissors, swords, daggers, and lawn clippers - all precariously balanced and about to fall on his head]
Come on. If your product is good, won't an (honest) demonstration show off its qualities? Why do they need to make the users look like they have the intelligence and motor skills of a 2 year old?
A recent, more mainstream, example is toilet paper ad. You know the ones with the happy little cartoon bear family? Apparently, that brand of paper doesn't "leave lots of little pieces behind". Really? Is that an actual problem for a lot of people? I hate to think of how hard they're wiping if it's tearing pieces off of their toilet paper.
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