Does it ever strike anyone else just how little we expect from brands, as consumers?
Apple can sell gazillions of computers simply because their key advantage is "They just work".
Read through online product, restaurant, or vacation reviews, and you'll frequently see things like "The service was a bit slow and it took three tries before they gave me the right item, but everyone was friendly and helpful. Three out of four stars."
In an age when competitors, niche alternatives, and other options are so readily available and easily found, it's amazing that we put up with anything that's less than ideal.
Perhaps this is proof of the power of brands -- other benefits (real or perceived) make up for these shortcomings.
Or, maybe we're just more lazy than we care to admit, and can't be bothered to look for those alternatives.
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