A Higher Bar

People seem pretty good at figuring out solutions if challenged.

Here's one example of something I'd like to see:

At an airport, create a committee of, say, seven or eight people from various organizations and groups -- airline personnel, ground crew, security people, customs people, etc. Connect them to a strong network of people with technical knowledge in assorted areas (technology, law, anatomy, architecture, whatever).

Give them a simple question:
What do we need to do to make it possible for travelers to be on the runway within half an hour of arrival at the airport, without feeling rushed, for any routine flight?

Immediately, the naysayers will pipe up with "But security screening takes a while if we want to do it thoroughly!" or "At peak times there are just too many people in the airport!" or "You can only board so many people at a time!" or "We can't force everyone to arrive on time" or a million other excuses.

But imagine if this committee:
a.) Didn't have any people like this in its membership
and
b.) Believed from the outset that there must be some way to achieve the goal

Maybe it means changing the rules.
Maybe it means changing consumer expectations.
Maybe it means changing employee responsibilities.
Maybe a small fortune would have to be spent on re-designing the airport.

I bet there's a solution, though. And even if it's just a hypothetical one (for now), isn't that better than simply accepting things they way they are? Isn't it likely that some portions of the solution could be realistically implemented in the short term?

So many processes, businesses, places, brands, and organizations are broken that it would be really nice to see some of them push like this.